Basics of Success – 18 years and still going strong

K.I.S.S.  Remember what that is?  Yes, but no need to say what the last letter stands for – Keep It Simple says enough. 

At Giordano, we also keep it simple.  In fact, we’ve kept it to the very basic and it works.  Giordano Middle East was established in March 1993 as a joint venture between Emirates Trading Agency (ETA) Dubai and Giordano International Ltd. Hong Kong. Today we celebrate our 18^th birthday – we’re officially ‘grown up’.

Armed with our five intrinsic values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S.), Giordano has grown from a single store in Dubai to currently 190 throughout the G.C.C, India, Iran, Jordan, Syria, Algeria, Tunisia, Armenia, Georgia, Azerbaijan, Yemen and Iraq.  We will also soon be seen in Sri Lanka and Morocco.

Our values ring through the products that we carry – simple, created with innovative technology and materials.  Giordano’s consistent focus on these values helped create and magnify our signature look – easy-to-wear fashion pieces that can be easily mixed and matched to suit any desired look.

We made it through 18 years here in the Middle East and we look forward to many more years to come.  While many things have changed over the years, our promise will never waiver.  Our customers are assured of a collection that is essential, relevant and functional that will suit their lifestyles.

Ishwar Chugani

Executive Director

Giordano Middle East