Online shopping is one of the by-products of convenience and technology. With the likes of amazon.com, ebay.com, alibaba.com and many others crossing our minds, we know that online shopping has made its mark. After all, who amongst us has not even tried to buy online?
Admittedly, our shopping experience has been revolutionized by the convenience of online shopping. Products are brought closer to us and we can shop anywhere in the world. The most obvious benefit of online shopping is that we save time and money – no need to deal with commuting or parking, traffic and even carrying shopping bags.
Here in the Middle East, online shopping has also taken shape. In a recent report by a newswire company quoting research conducted by Euromonitor, customers in the region spend around $1.1 billion through the internet expected to double to $2.2 billion by 2016. The news report said that online shopping in the region has one of the fastest growing rates in the world.
The study only took into account purchases made on physical items such as books, DVDs and clothes. The figure can actually go higher if the study included purchases from group buying websites or even booking flights or holidays. Both the UAE and Saudi Arabia were observed to have had tremendous growth in online purchase. This also shows that netizens are increasingly becoming more comfortable in using their credit cards to purchase goods (or services) online.
The potential for this medium is quite high, considering that it’s still in the nascent stage in the Middle East. While there are different schools of thoughts on how online shopping is measured – the sheer increase in online purchasing activity already drives a point. Online shopping is in our shores and something we welcome.
We, at Giordano, also recognize that online shopping is a great way to complement our own stores. With the launch of our e-shopping portal www.giordano-me.com, with UAE being the pilot market with view to cover other markets in the future, we are aiming to complement existing Giordano stores to make our customers’ shopping experience more convenient.
More than sales, we want our customers to have an alternative should they not be able to go to our stores for one reason or another. Customers can now also buy from any of the 300 Giordano items in the comfort of their own homes or offices.
Ishwar Chugani
Executive Director
Giordano Middle East
Ishwar Chugani
Executive Director
Giordano Middle East
Here is not any world where strangers are not,, Giordano ...
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