Brand Value

Creating a strong set of values around a brand denotes good value for a quality product. From the consumer’s point of view, acceptance of a product that is backed by good value becomes easy.

“The power of branding lies in the minds of the customer.” And companies have to use the power of branding to distinguish itself from the competition and also show customers that it is better than the others. Creating this differentiation is all the more significant in today’s marketplace where we have more choices of products with so many different brands. Differentiation is the key to win customers away from other brands. Two brands that have been able to achieve this differentiation with remarkable effects are Starbucks and Barista. Both have created differentiation with the social experience they offer customers through the ambience and comfort created in every outlet.

In the end, brands don’t just happen; they are created, nurtured and maintained. A brand once created has value.

Ishwar Chugani
Executive Director
Giordano Middle East