What are shoppers really looking for?

Retailers are under the impression that shoppers want a good shopping atmosphere, convenient store locations, sufficient sales help, helpful and knowledgeable sales staff and good levels of customer service. However, recent studies polling shoppers, has revealed that there is a real requirement for special promotions and sales, better quality merchandise, great value, efficient return policies and continuous brand reliability.

Nothing will turn a shopper off more than rude or pushy salespeople, long lines at the checkout and unpriced items. Do shoppers complain about these problems? Answer – No. It is too much hassle, and with the lack of available time they can’t be bothered, they don’t know who to complain to or they feel that no matter what they say, the problem will not be resolved.

Ishwar Chugani
Executive Director
Giordano Middle East