Friday, June 8, 2012

Online Shopping Part II: Giordano Online Store

In the midst of global economic instability, Giordano, one of the biggest names in fashion, continues to flourish with record profits not only in Asia but the Middle East and other parts of the world.

Hoping to reach more clients, Giordano has ventured into another formula that is focused on bringing shopping comfort to their clientele, that is online shopping.

While this has an enormous following in Hongkong and China, they have yet to conquer the hearts of the Arab market in the Middle East. "In this region, it's still more of an infancy stage, people still have issues or concerns in terms of payment security", says Giordano's Executive Director for the Middle East Operations, Ishwar Chugani. He, however, assures clients that they have already crossed the threshold taking into account Giordano's long time solid presence in the market. Efforts are being made to bring more people to their online store, offering a simpler, more convenient shopping experience in the comforts of their homes or offices.

On a different note, Giordano boasts of an Inventory Management System that is unparalleled. The company claims that one of the secrets to their success is their passion for their work in inventory management. Their inventory, according to the Mr Chugani is under control, and allows them to offer special bundle offers and deals during shopping festivals. They also never have more than 5-6% of obsolete or slow-moving merchandise because of its efficiency.

Ella Panganiban
When asked if the rising cost of raw materials is a concern, he admitted that it used to be an issue but was already stabilized to make sure they can compete in the market and never have to lose. What is more of a challenge for the company, according to Mr Chugani, is the currency fluctuation in the Eurozone and India. However, Giordano make sure to negotiate with their suppliers from China so they could work on better pricing that will not compromise the quality of the merchandise they have been known for through the years.

Listen to Mr Ishwar being interviewed by Dubai Eye 103.8



So, have you visited their our store?
Share with us your favorite Giordano online purchase.

Ella Panganiban
Giordano Social Media Executive




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